News

STV launches City Sites for Edinburgh and Glasgow

Tagged in: Press Releases
STV today launches two brand new, dedicated websites for the cities of Edinburgh and Glasgow - www.stvglasgow.com and www.stvedinburgh.com
 
Providing compelling, lively and up-to-date content, these city sites will cover what’s happening in Edinburgh and Glasgow right now, focusing on four key editorial areas:
 
News:   all the news and sport of the day, including breaking stories, in-depth reporting plus weather and travel updates;
Going Out: lifestyle content including shopping, going out, culture and entertainment;
Magazine: features, community participation and all the hot local issues;
Find It: trusted listings featuring a Business Directory and a comprehensive Events service.
 
STV is committed to delivering accessible services via multi-platforms across Scotland and the decision to create city sites for Glasgow and Edinburgh further reinforces this commitment.  As part of the STV Local platform, these sites will offer the opportunity to engage with content on a city-wide level but also for communities within the cities to connect on a more local level.
 
With a team of dedicated journalists behind each site, visitors can be promised immediate access to all of the essential info needed to experience the cities to the full and everything they have to offer.
 
STV has created two one-minute on-air commercials to launch the new websites, based on the concept, "Everything around you”, and are seen as a seamless 360 degree view of scenes from each area.  You can view the adverts by clicking on the links: Glasgow and Edinburgh - and further information can be found below.
 
STV Local plans to launch additional sites in the coming months, including a city site for Aberdeen.
 
David Milne, Executive Editor of STV Local, said: “The evolution of STV Local has led us to the creation of two city sites for Edinburgh and Glasgow, each aspiring to be ‘the voice of the city’. The sites are a natural extension of the Local network and are built around core values, including our passionate belief in community. Our hope is that our Edinburgh and Glasgow sites, with their compelling editorial and video content, will prove essential to those who live and work in these great cities.”
 
Rob Woodward, Chief Executive of STV, added: “The launch of bespoke city sites for Glasgow and Edinburgh is further reinforcement of STV’s commitment to delivering innovative media services across Scotland.  Based on unique relevant content we continue to build new consumer connections, creating new platforms for advertisers to reach their target markets.”
 
Contact:
Kirstin Stevenson, STV - 0141 300 3670 or kirstin.stevenson@stv.tv
Lauren Ferson, STV - 0141 300 3290 or lauren.ferson@stv.tv