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Amy Macdonald’s Five a Day for the kids raises £10,000 for the STV Appeal 2012

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Singer song-writer Amy Macdonald carried out the ultimate musical challenge earlier this week (Tuesday 12 June), by performing at five gigs in one day, and raising a fantastic £10,000 along the way. The money raised will be match funded by the Scottish Government, bringing the total amount raised to a massive £20,000, with all proceeds going to the STV Appeal 2012.
 
Amy's third album 'Life in A Beautiful Light', was released on Monday and is battling with Gary Barlow and Usher for the top chart position. It has also been in the Top 10 on iTunes in 13 different countries this week.
 
Amy wowed fans at five venues across Scotland with a short but very sweet acoustic performance. The venues for Amy’s whistle-stop tour were: The Lemon Tree, Aberdeen; Duke’s Corner, Dundee; The Tolbooth, Stirling; The Caves, Edinburgh; and SWG3, Glasgow.
 
Stand-up comedian Bruce Devlin welcomed and entertained the audiences before each of Amy’s performances, and musician Karima Francis performed a fantastic short support set at the last leg of the day in Glasgow.
 
Visitors to stv.tv will be able to see backstage coverage from the day, and footage from the ‘Five A Day’ tour will be shown on the STV Appeal show in September.
 
Amy Macdonald said: “Doing the five gigs in a day on Tuesday was such a great experience. It felt like everyone was in it together for such an important cause and I just want to say a huge thanks to all the people who came out to support us at very unusual times of the day for a gig! We raised £10,000 on the day, and every single penny will go towards the STV Appeal, helping young people living in poverty in Scotland. I also got to road-test some new album tracks, which was brilliant. I may do all my tours like this from now on!”
 
Bruce Devlin added: “It was the quickest of days, and although I think I lost the actual concept of time, it was definitely the very best of days. Receptive audiences at each venue; a great feel good factor at each show; people utterly delighted to see their idol performing; and how fantastic that Amy gave up her time in this way to raise money for the STV Appeal - I was delighted to be part of it.”
 
Rob Woodward, Chief Executive at STV, said: “What a success! I am absolutely thrilled that Amy has raised so much money for the STV Appeal 2012 - and what a novel way to do it. The money raised will go directly to the children in Scotland who need it most, and with match funding from the Scottish Government, this really is a fantastic achievement.” 
 
The STV Appeal 2012 is committed to helping children and young people affected by poverty in Scotland. The STV Appeal was launched in 2011 by The Hunter Foundation and STV, and in its inaugural year raised almost £1.3m.  The STV Appeal spends 100% of the money raised on the kids who most need it.  Every single penny raised stays in Scotland.  And as in 2011, the Scottish Government has once again committed to match funding the total amount raised. 
 
For more information and to get involved with the STV Appeal, please visit www.stv.tv/appeal.
 
 
Contact:
 
Lauren Ferson
Tel:  0141 300 3290 / 07921 494654
Email lauren.ferson@stv.tv

Kirstin Stevenson
Tel: 0141 300 3670 / 07803 970106
Email kirstin.stevenson@stv.tv