STV and Disney Pixar launch innovative multi-platform media campaign

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STV has joined up with Disney Pixar to launch a groundbreaking, multi-platform media campaign to help launch its much anticipated film, Brave, in Scotland.
The campaign, includes a combination of television ads, Brave themed sponsor-bumpers within channel sponsorship on the 3rd and 4th August, video-on-demand ads and dynamic online and mobile take-overs as well as two, one-minute ad-funded programmes.
From Monday 30th July, promos for STV’s Our Scotland are sponsored by Disney Pixar’s Brave, and feature the first ever digital brand integration on an ITV Network region. The two one-minute shorts, celebrate all things Scottish and feature proud Scots talking about why they love Scotland and what makes it special to them.
The digital integrations were created with digital brand integration specialists MirriAd, and include Brave poster signage and branded clothing. The brand integration solution uses ZoneSense™, a bespoke technology developed by MirriAd using predictive analytics which forecast the overall quality and quantity of brand exposure. The use of digital integration technology is a first for STV and a UK first for Disney Pixar.
The one-minute programmes launched on Monday, to tie in with the launch of Brave in Scotland on Friday 3rd August, which is over a week in advance of the rest of the UK, which launches on 13th August.
Peter Reilly, Commercial Director at STV said: “We are delighted that Disney Pixar chose STV for their Scottish media campaign in anticipation of the eagerly-awaited launch of the new film Brave. STV brings a unique understanding of the Scottish market and its people, supported by an innovation driven multi-media capability. ”
Baz English, Sponsorship Manager, Carat said: "This is a great example of Carat sponsorship working closely with STV in redefining a media partnership by involving as many STV platforms and touch points as possible." The campaign was negotiated by Carat.
Mark Popkiewicz, MirriAd CEO said: “We are very pleased with this campaign; our first for STV this year. The natural but prominent creative placements for Brave prove the potential for digital brand integration to improve value for clients involved in content creation and sponsorship.”
For further information, please contact the STV press office:-
Lauren Ferson
0141 300 3290 / 07921 494 654
Eleanor Marshall
0141 300 3670 / 07803 970 143