Scotland’s businesses show support for STV Appeal

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Thousands of pounds have been raised for children and young people in Scotland affected by poverty by Scottish businesses.
Recent research by Save The Children* shows that committing to eradicating child poverty requires a big effort by a wide range of people and organisations – including employers, in producing the resources, opportunities and social attitudes needed to make child poverty a thing of the past.
The STV Appeal 2012 has received support from corporate donators including Lidl, Optical Express, Capital FM, Tunnock’s, Debt Advisory Centre Scotland and Aberdeen Asset Management.
RBS and HEROtsc are also playing their part by hosting Scotland’s Biggest Tea Parties with staff getting behind the Appeal in branches across the country.
The STV Appeal Racenight at Ayr Racecourse received support from McTears, Barclays, College Hill Group, The Hunter Foundation, iomart, Burness, RES, The Scottish Sun and Fosters.
Further support for Fred MacAulay’s celebrity West Highland Way challenge has been shown by GORE-TEX and Real Radio. The 12-hour dance marathon challenge undertaken by John Michie, Pamela Stephenson and Bruce Devlin was supported by Shades Window Blinds, McCalls and Scottesque.
Domino’s, Perth Racecourse, Shopsmart and Shearer Candles have also got behind this year’s Appeal with their fundraising efforts.
Elizabeth Partyka, Deputy Director of Channels at STV, said: “The support for the STV Appeal 2012 has been overwhelming and we would like to thank everyone who has donated money and time to make it a great success in 2012.  One of the greatest aspects of the STV Appeal 2012 is the fact that every penny we raise is automatically matched by the Scottish Government.  That means if we are raise £5 it becomes £10.  That doubles the impact of what we can do to help with the appalling issue of child poverty in Scotland.”
For further information, please contact the STV press office:-
Lauren Ferson
0141 300 3290 / 07921 494 654
Eleanor Marshall
0141 300 3670 / 07803 970 143