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STV to launch next generation of local digital services

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STV will launch brand new local digital services providing all the latest news, events, offers, pictures and videos for consumers in Scotland’s largest cities.

The new services will be available as Apps, free to download on iOS and Android devices, and will be accompanied by desktop and mobile web sites for Glasgow, Edinburgh, Aberdeen and Dundee. 

STV’s current portfolio of local sites will be rolled into the new city services, which will be available later this summer. 

The next generation of digital services reinforces STV’s commitment to serving local audiences, including the News at Six - which broadcasts in Glasgow, Aberdeen and Edinburgh, with a bulletin for the Dundee and Tayside area - and the launch in 2014 of two new city TV channels for Glasgow and Edinburgh.

David Milne, head of digital publishing at STV, said: “STV has continually evolved its digital offering and works hard to develop products that best meet the needs of our online audiences. 

“Two thirds of STV’s online traffic now comes through mobile devices and in the last 12 months alone STV mobile traffic has increased by 20%. With six in ten Scots now owning a smart phone, compared to four in ten in 2010, it is clear that the way people consume content is changing. That is why we are committed to a mobile first approach, while also making the services available as a new-look desktop version.

“The new city services are designed to offer consumers a vibrant, exciting and fun way to engage with everything happening in Scotland’s largest cities and more details will be revealed ahead of launch later this summer.”

In preparation for the launch of the new city services, existing STV Local sites will be inactive from the start of July 2013 and users will be directed to the STV news website during the transition. 

Ends

For further information, please contact the STV press office:-  

Eleanor Marshall
0141 300 3670 / 07803 970 143
eleanor.marshall@stv.tv

Anna Hendry 
0141 300 3830 / 07921 494 654
anna.hendry@stv.tv