STV engaged brand agency DixonBaxi to define and refresh its brand across all channels alongside the in-house marketing team.
From 2nd June, STV will have a refreshed look on the core TV and online channels and introduce a new look for news across all of its STV regions. The news branding includes a complete redesign of STV studios with new sets that will incorporate updated branding for news, sport and weather.
Work has also been undertaken on the look of the wider STV business to create a more recognisable brand family with an updated look for STV Productions, STV Commercial and STV Creative.
In addition, brand new city TV channel, STV Glasgow, will launch on the 2nd June with a newly designed logo and channel branding.
Bobby Hain, director of channels for STV, said: “We started this process last summer and approached a branding refresh with the aim of turning up the personality of STV and creating a more recognisable brand family across the business. The evolution of the STV brand that will launch on 2nd June creates a unified look that ensures STV is fit for purpose across our range of platforms and devices.”
Aporva Baxi, Co-Founder of DixonBaxi said: "The refresh for STV is a landmark moment for the business and brand. We are proud to have helped in shaping the strategy and new future of STV, and imbuing the network with a 'big life' attitude has been at the heart of our work."
STV Glasgow is the first city TV channel to launch in Scotland. STV Edinburgh will follow the launch of STV Glasgow.
For further information, please contact the STV press office:-
0141 300 3670 / 07803 970 143
0141 300 3830 / 07921 494 654