The new channel started broadcasting at 1830 with brand new magazine show The Riverside Show and the opening night audience peaked during the show with 29,000 viewers. Within its transmission area, STV Glasgow was one of the ten most popular channels with an average peak time audience of 10,000, outperforming established commercial digital channels.
The interactive magazine show engaged with its 55,000 followers via social media across the two hour programme and almost 2000 viewers entered the channel’s first competition. The Riverside Show and #stvglasgow were trending within an hour of the channel going on air and the new channel was a key driver in traffic to the established STV Glasgow city App.
Bobby Hain, director of channels at STV, said: “The launch night of STV Glasgow is very much in line with our expectations for the new channel. Feedback for the first night has been very positive and we are encouraged by the extensive interaction from viewers across social media and the response to STV’s multi-platform approach. This new platform is a long term commitment for STV and we look forward to building our relationship with the audience across the 12 year licence.”
The schedule for launch night also included Peter and Roughie’s Football Show, and original STV Glasgow formats, My Life in Ten Pictures and The Blether.
A survey conducted by ScotPulse on Monday night showed 52% of those surveyed watched the new channel and 80% of those who watched said they could watch again.
STV Glasgow began broadcasting at 1830 on Monday 2nd June to a potential audience of 2 million viewers in the west of Scotland on Freeview channel 23, Sky channel 117 and Virgin channel 159. The new channel is available to watch live online via the STV Player.
For further information, please contact the STV press office:-
0141 300 3670 / 07803 970 143
0141 300 3830 / 07921 494 654