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STV Glasgow reaches 572,000 viewers in first month

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STV Glasgow has reached an audience of 572,000 viewers in the first month on air.

The new channel launched on Monday 2nd June and across the first month almost 30% of all viewers within the transmission area tuned in at least once. The average viewer watched the channel at least three times across the month.

In addition to the TV audience, there have been an additional 50,000 live and catch-up streams on the STV Player.

Within its transmission area, STV Glasgow was one of the top 20 best watched commercial channels and is interacting with its audience on social media with an average of 700 Tweets per day.

The most popular programmes on STV Glasgow include Peter and Roughie’s Football Show, Take the High Road and The Riverside Show. 

Bobby Hain, director of channels at STV, said: “The reaction from viewers since launch has been extremely positive and the reach of STV Glasgow so far is very much in line with our expectations.

“The audience figures from the first month reflect the multi-platform strategy of STV Glasgow with viewers tuning in to watch on TV but also via live streaming and catch-up. The channel is complemented by the STV Glasgow App which engages with consumers across the city.”

STV Glasgow began broadcasting at 1830 on Monday 2nd June to a potential audience of 2 million viewers in the west of Scotland on Freeview channel 23, Sky channel 117 and Virgin channel 159. The new channel is available to watch live online via the STV Player. The STV Glasgow App is available to download for free on iOS and Android devices.

Source: BARB and Comscore

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For further information, please contact the STV press office:- 

Eleanor Marshall
0141 300 3670 / 07803 970 143
eleanor.marshall@stv.tv

Anna Hendry
0141 300 3830 / 07921 494 654
anna.hendry@stv.tv