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STV debate reached TV and online audience of 1.7 million

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STV’s leaders’ debate between First Minister Alex Salmond and leader of Better Together Alistair Darling achieved an audience of 1.7 million with a TV reach of 1.2 million and over 500,000 online streams.
 
Salmond & Darling – The Debate was the best watched programme in its slot in Scotland with the TV audience representing a 36% share of viewing, making it the best performing political debate in Scotland for over 10 years.
 
The TV audience averaged 765,000 viewers with a peak audience of 920,000.
 
In addition, over half a million people viewed the online live stream of the programme and the hashtag #ScotDecides was trending worldwide on Twitter. Twitter recorded 186,000 tweets about the debate, reaching a rate of over 2,000 tweets per minute at its peak. #ScotDecides was also trending on Facebook in the UK.
 
The debate took place on Tuesday 5th August, ahead of the referendum on Scottish independence, live from The Royal Conservatoire of Scotland in Glasgow between 2000 and 2200. 
 
STV’s political editor Bernard Ponsonby hosted the debate in front of an audience of over 300 members of the public that fairly represented views from all sides.
 
Bobby Hain, director of channels at STV, said: “This landmark TV debate delivered ratings that make it the best watched political debate in Scotland for more than 10 years.
 
“We are aware that, although the live online stream achieved over half a million viewers, due to extremely high demand some viewers had difficulties accessing the programme. We apologise to anyone who was not able to watch the debate in full. The programme is available on our catch-up service, STV Player.”
 
Salmond & Darling – The Debate is available internationally on the STV Player - http://player.stv.tv/programmes/salmond-darling/