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STV’s Edinburgh Festival TV show reaches 800,000 viewers in Scotland and beyond

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STV's Edinburgh Festival programming reached 800,000 viewers in August, with 600,000 viewers tuning in across STV’s channels in Scotland and an additional 200,000 across the UK after 11 Local Television Network channels acquired the shows in locations from Brighton to Belfast. 1 in 9 Scots watched at least one of STV's Edinburgh Festival shows.
 
The programme, hosted by Ewen Cameron and Hayley Matthews from STV Edinburgh’s flagship programme The Fountainbridge Show and STV Glasgow’s David Farrell and Jennifer Reoch has celebrated talent from across the world and has given home grown heroes a platform to promote their acts on screen.
 
Paul Hughes, channel editor for STV Glasgow & STV Edinburgh said: "We set out to create programmes that were representative of the broad spectrum of events in Edinburgh as well as reflecting the sense of fun and celebration about the city in August. Given that 1 in 9 Scots watched at least one of STV's Edinburgh Festival shows it's proved to be a great success for the festivals, the city and STV alike. The addition of 11 local TV stations around the UK broadcasting the shows created an unparalleled platform for the city and the festivals."
 
"Our programmes were about as broad as you could get, from chatting on the sofa with the likes of Brian Cox, Hayley Mills, Al Murray and Ed Byrne through to features on Juliet Binoche's performance of Antigone, the Tadeusz Kantor exhibition and Dame Evelyn Glennie's visual art collaboration with Maria Rud. It's a mix that clearly proved popular with viewers."

The programme has seen 65 guests live on the sofa plus a range of especially recorded local and international performances. Guests include comedians Tom StadeNicholas ParsonsAl Murray, Patrick Kielty, Stephen K Amos, Chris Ramsay, Mark Watson, Mark Thomas, Marcus Brigstocke and Rob Beckett, as well as radio personalities Christian O'Connell, Justin Moorhouse and writers Alexander McCall Smith and Gyles Brandreth. Screen stars Hayley Mills and Matthew Lillard also joined hosts on the sofa as well as musical talent including Glasvegas, The Flaming Lips and Jack Savoretti.
 
Councillor Richard Lewis, Festivals and Events Champion, said: “It has been an incredibly important few years for Scotland with major international cultural, sporting and political events taking place. I think it is fair to say Edinburgh’s appeal and our reputation for fantastic festivals and events is as strong as ever. STV’s coverage has showcased our August festivals to an important audience and it is great to see new programming coming out live from a key site in the Capital. I hope to see the show make a return next year.”
 
The final episode of the Edinburgh Festival 2015 live programme was broadcast on Friday 28th August. To relive some of the highlights of the Edinburgh Festival, catch up on the STV Player.
 
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For further information, please contact the STV press office:-  
 
Gemma Higlett        
0141 300 3296
gemma.higlett@stv.tv