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STV launches enhanced digital news services – ‘the home of Scottish news’

Tagged in: Press Releases
STV has today launched a suite of enhanced digital news services, the centrepiece of which is the new STV News App available now at the App Store and the Google Play Store.
 
Branded as the ‘home of Scottish news’, the new services incorporate local, national and international news brought together with features, sport and weather in one place. The exciting launch follows two years of in-house research and development which included extensive consumer testing.
 
STV’s Director of Channels, Bobby Hain said:
 
“STV is at the heart of Scottish life and for many years we have taken pride in bringing our consumers across Scotland the local news that they trust. 
 
“Our STV news and current affairs programmes including STV News at Six and Scotland Tonight are well respected for their unique mixture of local and Scottish news and ratings show that these often have more viewers than our competitors’ programme broadcast in the equivalent timeslots.
 
“With our broadcast news watched by an average of almost 3 million people each month it is understandable that many people view us as ‘the home of Scottish news’ and that is why we’ve branded the new services with this apt tagline.
 
“We’re responding to the changing needs of our consumers and making sure that they can access the STV News that they can trust on-air, on demand and online.
 
Head of News at STV, Gordon Macmillan said:
 
“The launch of our enhanced STV News digital services will bring even more distinctive news, weather and sport content for our consumers across Scotland.  Alongside extended personalisation of story content and engaging interactive features, there is also unique video content produced to complement our broadcast news services.  With insightful comment and analysis from our team of specialist correspondents and presenters, the app will be a must-go to source for up to the minute news and information.”
 
STV’s Head of Digital Publishing, David Milne said:
 
“These new services are the culmination of two years of hard work by colleagues from across the business – from development, to creative to news – our talented workforce has joined forces to provide a service which is clear in presentation, easy to use and instantly recognisable as the STV news that generations of people in Scotland have grown up with.”
 
Features of the enhanced news service include:
  • an STV News app available for iOS and Android phones and a fully responsive website
  • local, national, UK & international news plus weather, sport, entertainment and features all available in one easy to use one place. The UK and international news will be provided by ITN
  • detailed weather forecasts including location-based rain warnings
  • bespoke content presented from our new studio area situated at the heart of the STV newsroom
  • new short form video content designed specifically for easy viewing on mobile devices


Ends
 
For further information, please contact the STV press office:- 
 
Richard Holligan
0141 300 3416/ 07747 612621
richard.holligan@stv.tv