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STV launches first fully regionalised HD service on Sky

Tagged in: Press Releases
STV has today launched as the UK’s first fully regionalised HD public service broadcaster on the Sky platform giving viewers in Scotland an enhanced viewing experience. 
 
From today, HD will be the default choice at 103 for Sky HD customers in all four STV regions across Scotland, providing viewers with all of STV’s regional programming including popular STV News at Six, which continues to grow its audience share.
 
This announcement follows confirmation earlier this year of a five-year strategic partnership between STV and Sky which will give Sky viewers across Scotland even better access to STV’s hit shows whenever and wherever they want them. 
 
Bobby Hain, STV’s Managing Director, Broadcast, said: "We’re delighted STV viewers will be the first to enjoy a fully regionalised service on Sky.
 
“Sky is a hugely popular platform in Scotland, meaning more viewers will now be able to access their local news, more relevant advertising and programming, all in glorious HD. 
 
“We are pleased to be able to deliver this ahead of the planned launch having worked in close collaboration with Sky.”
 
Jon Simkin, Director of Channels and Operations at Sky said: “We’re always looking to give our customers the best possible viewing experience and are pleased to have collaborated with STV to bring Sky customers in Scotland all their favourite STV programmes in full HD.”
 
All Sky HD customers will benefit from the enhanced service across both Sky Q and Sky+ set top boxes. While no retuning is required, there may be a requirement to reset any series links to record their favourite STV programmes.
 
The launch of a fully regionalised HD service on Sky follows STV’s multi-million pound investment in new HD studio facilities, with the Aberdeen studio now operational and plans in place across studios in Glasgow, Edinburgh and Dundee. 
 
Sky customers will receive further improved access to STV later this year when leading VOD service - STV Player – is made available on their set top boxes for the first time. This will enable Sky customers in STV's broadcast licence areas to catch up on their favourite STV programmes - including Coronation Street and Britain’s Got Talent and classic shows from the STV archives - on Sky Q and Sky+ set top boxes.
 
Ends
 
For further information, please contact:
 
STV
 
Katie Martin
0141 300 3109
katie.martin@stv.tv
 
Anna Hendry
0141 300 3830
anna.hendry@stv.tv 
 
Sky
Harrison Kelly
+44 (0) 7817 476365
Harrison.Kelly@sky.uk