News

Crime drama drives viewers to STV Player

Tagged in: Press Releases
Brand new and classic gritty tales of murder have fuelled the growth of the STV Player in 2019, with all of the best-watched online drama being crime related. 
 
Views are up by almost a quarter year on year as more people are watching more content for longer on the STV Player, with STV’s menu of crime in particular holding huge appeal for viewers.
 
As the most popular commercial broadcaster Video on Demand (BVOD) player in Scotland, viewers can access both the STV broadcast schedule alongside over 1300 hours of programming from the STV archive and newly acquired material.
 
The top 5 best watched dramas on the STV Player and STV were brand new crime dramas: Deep Water (starring Anna Friel), The Bay (Morven Christie), A Confession (Martin Freeman), Cheat (Katherine Kelly) and Manhunt (Martin Clunes).
 
Additionally, the most streamed dramas from the STV Player’s rich archive were from the crime genre.  These included old favourites Taggart and Rebus and recently added Australian legal dramas Janet King and Rake.
 
This appetite bodes well for the 2020 schedule, which is full of nail-biting drama, including police drama, Bancroft, on New Year’s day and six part true crime drama, White House Farm, starting 8 January – both of which will be available on the STV Player.
 
Richard Williams, Managing Director, Digital at STV, said: “The top 5 best watched dramas on STV Player and STV were crime related, so there’s a definite trend here that is also driving traffic.”
 
“Our newly acquired material has doubled in 2019, enabling us to introduce some brilliant new on demand shows to our audiences. We also launched on Sky this year, which makes the STV Player accessible to many more homes across Scotland.
 
“Crime dramas traditionally perform well in Scotland and they don’t need to have a Scottish accent to rate – we’ve been licensing high quality content from the US and Australia, with brilliant storylines and fantastic casts and they’re going down extremely well with our audience.  Janet King was in the top 5 just weeks after being made available online, with no marketing behind it – proving that the audience knows what they’re looking for and now knows where to find it. ”
 
www.stv.tv/player
 
For more information, please contact Kirstin Stevenson, STV on 0141 300 3886 or email Kirstin.stevenson@stv.tv.
 
 
Notes to Editors
 
The STV Player, STV’s online VoD service, offers a fantastic range of exclusive, live and on demand content to viewers in STV’s broadcast licence areas. With over three million registered users, the STV Player is one of the fastest growing on-demand platforms in the UK as it continues to develop as Scotland’s digital destination. 
Strategic partnerships have been confirmed with both Sky and Virgin extending the reach of the STV Player to new audiences.  An increasing range of content has been made available through a number of partnerships covering children’s programming, sports, drama, documentaries and factual from eleven domestic and international content partners: Banijay DCD Rights, Endemol Shine International, Flame Distribution, FreeSports, Hopster, Joe Media, Jukin Media, Kew Media, Little Dot Studios, TCB Media Rights and TVF International.
STV launched STV Player+, an ad-free subscription which offers an opportunity to watch STV programming without the adverts, download shows for offline viewing and watch abroad for the first time.