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Lorraine Kelly launches STV Children’s Appeal Emergency Coronavirus Campaign

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Scotland’s vulnerable children and young people need extra support now more than ever. Helping those in the most desperate of need is the focus of a new STV Children’s Appeal Emergency Coronavirus Campaign, fronted by Lorraine Kelly and launching today in response to the impact COVID-19 is having on communities across the country. 
 
The Appeal has joined forces with the National Emergencies Trust (NET), an organisation that collaborates with charities and other bodies to raise and distribute money and support victims at times of domestic disasters.  All money raised via this partnership will help a child or young person in Scotland.
 
The STV Children’s Appeal works with hundreds of charities right across Scotland.  In response to COVID-19, these charities are facing increased pressure to care for those affected and they are in desperate need of additional funding. The STV Children’s Appeal campaign is asking people who are able to donate to please give what they can.
 
Some people are struggling to feed their families and keep them warm, and many young people are struggling with isolation.  To donate, please text FIVE or TEN to donate £5 or £10 to 70607. Here’s how donations could help: 
  • £5 will provide internet access to a young person feeling cut off from others
  • £10 will provide a day of gas and electricity to heat a family’s home.
  • £10 will provide essential food or urgent household items like nappies
Lord Dannatt, Chairman of the National Emergencies Trust, said: “This is a superb initiative by STV Children’s Appeal and I know the people of Scotland will respond in the spirit of generosity and the desire to help each other. We have seen a wonderful spirit of generosity at this difficult time – not just generosity in terms of money, but also people giving up their time to help one another. This appeal will allow more people to do that and get us through these challenging times.”
 
STV Children’s Appeal Trustee, Lorraine Kelly, added: “The generosity of the people of Scotland never fails to amaze me.  We know that everyone has been affected by this crisis, but some are hit far worse than others.  If you can help, no donation is too small, and the team will make sure it goes directly to the families who will benefit most from your kindness in these tough times.”
 
Simon Pitts, Chief Executive of STV and Trustee of the STV Children’s Appeal said: “We know from the conversations we’re having with our charity partners that COVID-19 is having a profound impact on local Scottish communities, with lots of families struggling with the most basic of needs. Working in close partnership with the NET, who are expert in responding to disasters like this, will ensure that all funds raised from our amazing STV viewers are distributed as quickly and efficiently as possible to those in need.”
 
For more information, please contact Kirstin Stevenson on 07803 970106 or email Kirstin.stevenson@stv.tv.
 
About STV Children’s Appeal:
The STV Children’s Appeal is committed to helping children and young people affected by poverty in Scotland. The money raised by the STV Children’s Appeal helps make a real difference in the lives of Scotland’s children and young people by providing practical help like food and warm clothes; creating opportunities for training and employability; and enabling social and emotional support for those who need it most.
 
In nine years the Appeal has raised over £21 million. This has allowed us to make 1344 big and small awards for projects across all 32 local authority areas in Scotland, providing much needed support to over 95,000 children and young people.
 
The charity was launched in 2011 by The Hunter Foundation and STV.  In 2013, The Wood Foundation pledged its support to the Appeal for projects in the North East. Every single penny raised by the STV Children’s Appeal stays in Scotland and 100% of donations are spent on the children who need it most, as all overheads are met by STV and The Hunter Foundation. In 2017, the Scottish Government once again committed to match fund the first £1m raised.
 
In March 2020, the STV Children’s Appeal made an immediate donation of £400,000 to FareShare from monies raised during the 2019 STV Children’s Appeal. The team is committed to ensuring funding is directed as quickly as possible to those most impacted by coronavirus.
 
www.stv.tv/appeal  STV Appeal SCIO SC042429

About the NET:
The National Emergencies Trust is a charity set up to raise funds from the general public in the event of a domestic disaster or emergency. When a disaster hits, the Trust will collaborate with charities and other bodies to raise and distribute money and support victims. The funds collected will be distributed by local partners on the ground in the areas affected by the emergency event.
The National Emergencies Trust is a registered charity no. 1182809 SCIO SC050062. For more information, visit www.nationalemergenciestrust.org.uk/coronavirus/