Streaming service STV Player delivered its best performing day ever on Monday 28 June with more than 1m streams to the service following an outstanding day of football action.
The France v Switzerland clash, with its nail-biting penalty shoot-out; and Croatia v Spain, with two goals for the Spanish side in extra time, both boosted streams significantly.
Soap fans have also been driving strong traffic, with weekly drops of Coronation Street and Emmerdale being available on demand at the start of each week, ensuring nobody misses out.
Broadcast channel STV reached 1.7m Scots on Monday with a peak audience of 1.1m during the France v Switzerland clinch.
Richard Williams, MD of Digital at STV, said: “Nothing drives traffic like football and soaps and both have been providing more than their fair share of drama this past month. We’re beyond thrilled that Monday’s action-packed matches helped us deliver our best performing day ever on STV Player, with more than 1m streams across the day. And with more exciting action to come, we’re confident of delivering a continued strong performance for the remainder of the tournament.”
Kirstin Stevenson - firstname.lastname@example.org