Media Planning Manager

Closing Date: 24 January 2020
Location: Glasgow

We have a unique opening for the position of Media Planning Manager (12 month fixed term) within the Marketing and Broadcast Operations functions at STV.  This role will manage the on-air promotional strategy and be responsible for both strategic planning and airtime data analysis. This exciting new opportunity will also oversee the management of promotional inventory and campaigns; involving a high volume of data analysis, mathematical ability and skills in the science of TV Media Planning.
We are looking for a passionate and enthusiastic Media Planning Manager, with the right skill set and determination to deliver an industry leading strategy.
This role will help deliver the KPIs for STV’s digital and programming strategies. Building on our position as Scotland’s leading digital media business.

What you’ll do:

Develop and implement navigational models that support STV’s marketing strategy.
Develop and plan on-air media campaigns. Defining targets, setting weights and analysing results
Plan, manage, optimise and evaluate on air assets including airtime, continuity and all other on air navigational tools. Ensuring we’re placing our messaging efficiently and effectively.
Work side by side with stakeholders to join up campaigns across all owned and paid media.
Review all processes be a catalyst for innovation in this space.
Post campaign analysis and reporting.

What we need:

You will have demonstrable industry experience.
Be able to work under tight time constraints whilst understanding immediate business needs.
Prioritising activities that are time critical; taking account of all relevant issues and applying sound judgement.
Possess excellent, communication, influencing and negotiating skills.
Be able to work collaboratively actively listening to key internal and external stakeholders.
Demonstrate technical and business acumen.
Be solutions driven and implement them effectively.
Methodical and accurate, with keen attention to detail.
Have a passion for television and a knowledge of and enthusiasm for the Network’s programmes


To apply please email a full CV & cover letter to hr@stv.tv


STV is committed to increasing the diversity of its workforce and equality of opportunity for all.  We strongly encourage applications from candidates from all backgrounds and as a Disability Confident employer we are committed to offer an interview to disabled candidates who meet the minimum criteria for the role.

 

Email hr@stv.tv