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Lorraine Kelly to help the STV Appeal with a Shimmy across Scotland

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Lorraine's Shimmy across Scotland begins on Friday 12th September with Lorraine Kelly taking on a 24 hour dance-tastic extravaganza to raise money for the STV Appeal.
 
The challenge will raise money for children living in poverty across Scotland and see the treasured presenter groove her way across the country.  Lorraine, accompanied by her Zumba instructor Maxine Jones, will take part in 12 dance and exercise classes during an intense 24 hour period.  On the way, she will meet groups and communities from Glasgow to Dundee who have done their bit to fundraise for the STV Appeal.
 
The Hunter Foundation has pledged to match up to £100,000 of public donations raised as part of Lorraine’s challenge.
 
Lorraine Kelly is a trustee of the STV Appeal and very excited about the challenge: “I am always up for taking on a challenge that raises money to help the fight against child poverty.  It certainly will be a challenge and I’m not sure my feet or my hips will thank me after 24 hours of shimmying, but I hope dance groups and fitness fans all over the country get behind me and help raise as much as possible for this incredibly worthwhile cause.  It’s set to be a brilliant, fun and exhausting 24 hours but worth it to contribute to this year’s STV Appeal.”
 
The 24 hour challenge begins at 12pm on Friday 12th September at the office of sponsor The Scottish Sun in Glasgow.
 
Lorraine’s route continues as follows;
 
Friday
Greenock
Loch Lomond/Cameron House
Evening class at Dumbarton Burgh Hall
Livingston – to meet kids and families from Inveralmond High School
Paisley for a late night Zumba class
A ceilidh at Sloans in Glasgow
 
Saturday
East Ayrshire – Loudon Academy (2am class)
East Kilbride – Zumba PJ party
Dunfermline
Gleneagles Hotel
 
Lorraine's Shimmy across Scotland will end at the Discovery Quay in Dundee from 11am on Saturday 13th September.  This event is a family friendly celebration and anyone that wants to join Lorraine during the final hour of her Shimmy can put on their dancing shoes and join in at Discovery Point, Discovery Quay in Dundee next to the RRS Discovery.
 
Gordon Smart, editor of The Scottish Sun, said: “This is set to be an amazing challenge that Lorraine is about to embark on.  The Scottish Sun is thrilled to be sponsoring an event that will help support the STV Appeal 2014.  It will be great to see Lorraine travel all over Scotland to dance classes where people can join in and help raise money for an extremely significant cause.  It is important to thank everyone who is taking part and supporting children living in poverty in Scotland.”
 
Social Bite is a social business, a small chain of sandwich shops in Edinburgh and Glasgow that exists for a social purpose. They donate 100% of profits to good causes including the STV appeal, and one in four of their staff are people from backgrounds of homelessness. 
 
Josh Littlejohn of Social Bite said:  “Lorraine is taking on a fantastic challenge for the STV Appeal and we are very excited to get behind her Shimmy across Scotland. The STV Appeal is working hard to make a real difference for children in poverty right here in Scotland, and this is a great opportunity for Social Bite to support this hugely important cause."
 
Elizabeth Partyka of the STV Appeal said: “With the help of The Hunter Foundation’s generous pledge to match up to £100,000 of public donations raised and the support from The Scottish Sun and Social Bite we are sure Lorraine's Shimmy across Scotland will help make a real difference to the lives of children and young people affected in poverty.”
 
Lorraine's every move will be captured by STV's cameras for an STV Appeal programme to be broadcast later this year.
 
To support Lorraine’s fundraising challenge and make a donation to the STV Appeal, visit Lorraine’s JustGiving page on www.justgiving.com/STVAppealLorraineKelly
 
If you can’t participate by shimmying, it is easy to donate by text on your mobile phone. Simply text STVL01, leave a space then add the amount you wish to give, and send to 70070. You can make donations of £1, £2, £3, £4, £5 and £10.
 
Ends
 
For further information, please contact the STV press office:
 
 
Eleanor Marshall
0141 300 3670 / 07803 970 143
eleanor.marshall@stv.tv
 
Claire Henry
0141 300 3417/ 07850 710 421
claire.henry@stv.tv