Inspired by STV Production’s Celebrity Antiques Road Trip format which is broadcast on the BBC in the UK, Journey to the Precious features the Chinese art of haggling; the common practice of bartering to arrive at a mutually acceptable price of goods. In this series, to be shot in London for a Chinese audience, celebrities will travel the UK to compete in their antique appraisal and haggling skills.
Journey to the Precious is being developed by IPCN’s CEO Rebecca Yang and Celebrity Antiques Road Trip Executive Producer Andrew Robertson and Liam Hamilton, STV’s Deputy Director of Content.
IPCN’s Shanghai-based production team will shoot the show in London together with STV’s production team.
Rebecca Yang, IPCN’s CEO said: “For a number of years IPCN has been building connections between the UK and China in media. It's a great pleasure to collaborate with STV, harnessing the creativity of both businesses to co-create such a compelling format”.
Liam Hamilton, Deputy Director of Content at STV said: “We’re very pleased to be partnering with IPCN and we’re positive that Chinese audiences will love the excitement of hitting the road in the UK with celebrities who are familiar to them. I think viewers will love watching the stars as they haggle their way along the antiques trail as they track down weird and wonderful bargains”.
IPCN produces a number of local versions of global TV formats for Chinese broadcasters including The Secret Millionaire, Supernanny and China’s Next Top Model. The company recently announced a co-production deal with Shenzhen TV to create a series based on DRG’s global TV hit factual entertainment show Don’t Tell the Bride and an option deal with Global Agency to remake dance music talent show format The Remix in China.
IPCN also recently announced a major investment from Gravity, CMC’s investment vehicle that the company is utilising to boost IP creation and original content production for domestic Chinese and global broadcast markets.
IPCN is headquartered in Shanghai with offices in Beijing, London and Hong Kong.
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