The first AVOD-SVOD endeavour of its kind in the UK, the collaboration will bring more high-end drama to free streaming service STV Player, whilst simultaneously introducing STV viewers to Acorn TV, AMC Networks’ home of British and international TV that launched as a subscription-based service in the UK in 2020.
The collaboration will be promoted through an extensive multi-channel marketing campaign across STV, including on STV Player throughout the UK, the STV broadcast channel in Scotland, and via STV’s social channels.
Three Acorn TV dramas will be launched on STV Player from this week to mark the start of the deal:
- Psychological mystery Blood (2018/2020) stars Line of Duty’s Adrian Dunbar as a respected doctor in a small Irish town. When his wife dies, everyone believes it was an accident – except his daughter, who mistrusts her father because of a childhood trauma.
- The Sounds (2020), set in New Zealand, follows a couple who move to the stunning Marlborough Sounds to escape an oppressive family, but buried secrets and a shocking disappearance make paradise less than perfect.
- Straight Forward (2019) is a gritty international thriller centred around a Danish con-woman plotting revenge on a crime kingpin and trying desperately to save her family from him in the process.
As well as being available across the UK on STV Player, the first episode of each series will be broadcast in a primetime slot on the STV broadcast channel in Scotland – which reaches 3.2m viewers each month – as part of its ‘STV Player Presents…’ strand. The first Acorn TV/STV crossover, Blood, airs at 9pm on Thursday 4 August.
STV’s recent strategy of showcasing selected content on the broadcast window, before directing linear viewers to the full box set on STV Player, has proven to be successful in driving online traffic, and the broadcaster plans to showcase a dozen more titles via ‘STV Player Presents...’ before the end of 2022.
Richard Williams, Managing Director of Digital at STV, said: “This is a hugely exciting new partnership with Acorn TV, as it will bring an array of gripping new dramas to STV Player for viewers to enjoy for free for the first time, whilst also raising awareness of the great content available on Acorn’s own platform. For TV lovers, it’s a win-win arrangement, and I’m delighted that this unique collaboration will maximise the reach of both streaming brands.”
Stephen Innes | firstname.lastname@example.org