Our Broadcast division runs commercial Public Service Broadcaster, STV, which operates the Channel 3 licenses across central and north Scotland. STV brings viewers a strong network schedule of programming alongside our own locally produced news, current affairs and factual entertainment shows.
STV is the most-watched peak-time channel in Scotland and is home to some of the most popular shows on television.
STV is the most-watched peak-time channel in Scotland and is home to some of the most popular shows on television, including iconic soaps Coronation Street and Emmerdale; entertainment hits The Masked Singer, and I’m a Celebrity… Get Me Out of Here; gripping 9pm dramas; and a wide-ranging selection of home-grown productions. Flagship news programme STV News at Six is the most watched news programme in Scotland.
STV is advertiser funded and our reach as a marketing platform is unrivalled in our home market. National sales of linear spot and sponsorship, and VOD advertising on STV Player, are managed by our national sales agent, ITV, and our Scottish clients are serviced by our dedicated Scotland sales team. We offer a ‘one stop shop’ to regional clients, helping them with advert creation and design, campaign structure, and post campaign research.
The £30m STV Growth Fund enables businesses new to TV advertising to build their brand by reaching a mass audience efficiently and cost effectively, mainly through matched funding.
Our Broadcast division allows us to engage with mass audiences, creating Scotland’s largest marketing “shop window” for advertisers, and providing a platform to promote our streaming service, STV Player, to millions of Scots every day.
All time viewing share
share point outperformance of network in peak time
of Scottish adults who watch STV each month