Our Broadcast division runs commercial Public Service Broadcaster, STV, which operates the Channel 3 licenses across central and north Scotland. STV brings viewers a strong network schedule of programming alongside our own locally produced news, current affairs and factual entertainment shows.

STV is the best-watched peak-time channel in Scotland and is home to some of the most popular shows on television.

STV is the best-watched peak-time channel in Scotland and is home to some of the most popular shows on television, including iconic soaps Coronation Street and Emmerdale; entertainment hits The Masked Singer, and I’m a Celebrity… Get Me Out of Here; gripping 9pm dramas; and a wide-ranging selection of home-grown productions. Flagship news programme STV News at Six is the most watched news programme in Scotland, with more than 400k viewers tuning in each night.

STV is advertiser funded and our reach as a marketing platform is unrivalled in our home market, making us the ‘go to’ outlet for growing businesses. National sales of linear spot advertising and sponsorship are managed by our national sales agent, ITV; our Scottish clients are serviced by our dedicated Scotland sales team. We offer a ‘one stop shop’ to regional clients, helping them with advert creation and design, campaign structure, and post campaign research.

The £30m STV Growth Fund enables businesses new to TV advertising to build their brand by reaching a mass audience efficiently and cost effectively, mainly through matched funding.

Our Broadcast division allows us to engage with mass audiences, creating Scotland’s largest marketing “shop window” for advertisers, and providing a platform to promote our streaming service, STV Player, to millions of Scots every day.

KEY FACTS

19.6%

All time viewing share

2.3

share point outperformance of network in peak time

80%

of Scottish adults who watch STV each month