STV's rapidly growing broadcaster streaming service, STV Player, gives viewers in Scotland the opportunity to watch STV shows on their terms, live or on demand. Across the UK, our free service offers viewers an extensive catalogue of content from the UK and around the world.

STV Player is now pre-installed in three quarters of the UK’s connected TV homes and is available on all major platforms.

STV Player is now pre-installed in three quarters of the UK’s connected TV homes and is available on all major platforms, including Sky Q, Now TV, Virgin Media, Amazon Fire TV and Freeview Play.

STV Player’s content library has grown to include 167 must-watch drama box sets such as dystopian drama, The Commons, Irish crime thriller, Blood, and Australian family drama, McLeod’s Daughters; a wide range of factual entertainment shows and popular archive material, like Taggart. Much of this rich library of owned and acquired content is not available to stream on any other platform in the UK.  Viewers can upgrade to STV Player+, a subscription service which offers the opportunity to watch Player content advert-free and download shows for offline viewing.

STV Player VIP is a rewards scheme which enables us to build better connections with our viewers, by bringing members a range of benefits including prizes and reduced advertising load, and enabling us to drive streams further.

In December 2022, we announced a strategic partnership around content sharing and advertising sales with ITV, that creates incremental digital value for our business and sees ITV’s market leading sales team sell our digital VOD and simulcast advertising from 2023, allowing us to benefit from ITV’s unrivalled scale in the market.

KEY FACTS

54m

viewing hours

4.9m

registrations

167

drama box sets