STV has a clear strategy to transform the company into a digital streaming and IP-led media business, maximising the value of our linear Broadcast channel while growing our Digital and Studios divisions to take advantage of the accelerating market in global video.

This diversification strategy is key to generating sustainable value for our shareholders, as it will provide us with a leading digital platform and library of programme IP that can be monetised, both of which will endure through the changing habits of viewers and increased digitisation.

We have set the target of achieving at least half of our operating profit from non-broadcast earnings by the end of 2023 (from 24% in 2018). We are confident that pivoting our business towards digital and studios will drive long-term value for shareholders.


per month audience reach


Growth fund


hours acquired Player content

STV’s market position

We have an increasingly strong market position across all divisions.

  • Our streaming service, STV Player, is the fastest growing Broadcaster Video On Demand (BVOD) platform in the UK.
  • STV Studios is the largest production company in Scotland and uniquely placed to take advantage of the growing investment in nations and regions production across the UK.
  • Our Broadcast USP is the consistent delivery of mass audiences to a high-quality TV schedule of network and Scottish content. STV is the most popular peak time TV channel in Scotland, reaches four out of five Scottish adults every month (3.2m), and attracts nearly four times the audience of its nearest commercial competitor. This makes us by some margin the most effective medium for advertisers in Scotland.