STV has a clear strategy to transform the company into a digital streaming and IP-led media business. We are successfully growing our Digital and Studios divisions to take advantage of the accelerating market in global video, while maximising the value of our linear Broadcast channel and the market-leading platform for advertisers it represents.  We have developed a leading digital platform and growing library of programme IP that can be monetised, both of which will endure through the changing habits of viewers and increased digitisation.

This clearly focused diversification strategy – which is understood and embedded across the organisation – will drive a higher quality of earnings and is key to generating sustainable value for our shareholders.

Over the last six years we have successfully rebalanced our business, investing in content and selling non-core assets, and now generate more than 50% of our operating profit from Digital and Studios. Looking forward to the next three years, we will continue to focus on these core areas as the engine rooms of growth and value generation, with particular focus on profitable revenue growth and margin enhancement,  particularly internationally, and cost control in our core Broadcast business and central functions.


per month audience reach


returning series across STV Studios


increase in viewing hours on STV Player

STV’s market position

We have an increasingly strong market position across all divisions.

  • The recently expanded STV Studios is the largest production company in Scotland and a significant UK player.  Our increased scales means we're uniquely placed to take advantage of the growing
    investment in nations and regions production across the UK and a ‘go to’ production company for commissioners of quality content for UK broadcasters and global streamers alike.
  • Fast growing free streaming service, STV Player, is complementary to our linear channel and offers an extensive catalogue of high-quality content.  Our streamer offering widens the demographics of our
    viewership and further enhances the reach for advertisers.
  • Our Broadcast USP is the consistent delivery of mass audiences to a high-quality TV schedule of network and Scottish content. The largest marketing platform in  Scotland, STV is the most popular peak time TV  channel, reaching more than two in three Scottish adults every month (2.8m) and attracting nearly four times the audience of its nearest commercial competitor.  This makes us – by some margin – the most effective medium for advertisers in Scotland.