ITV commissions studio game show Babushka

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ITV Daytime has commissioned STV Productions to make 20 episodes of Armoza Formats’ game show Babushka.

Babushka will transmit in 2017 and this deal marks the first time that STV Productions has partnered with Armoza Formats.

Babushka (60’) is the high-stakes prime time game show that takes you on a journey where you will never know what to expect next! Presented with 10 giant Russian “babushka” dolls, contestants must open eight of them for the chance to win up to £44,000! If the babushka is empty they lose all the money they have accumulated to that point, whereas if there is a smaller doll inside they continue to win! Created by Armoza Formats, Babushka is a thrilling combination of knowledge, strategy and pure luck. And with no exit points and no eliminations, the Babushka experience is packed with amazing highs and emotional lows as the contestants stake their winnings at every stage!

Gary Chippington, Head of Entertainment at STV Productions, “Like all the best formats, ‘Babushka’ is simple, addictive and slightly unhinged, and we’re really excited to be working with ITV to bring this to their audience. Contestants and viewers are going to be gripped as the Babushka dolls reveal some fantastic prizes.”

Avi Armoza, CEO of Armoza Formats, “We are thrilled to be partnering with ITV and STV on ‘Babushka’, who we see as the perfect partners to bring this unique format to life in the UK. This game show sets out to break the conventional dynamics of the genre - bringing back the real thrill of game shows without any of the safety nets.”

For further information, please contact the STV press office:- 
Eleanor Marshall
0141 300 3670 / 07803 970 143