105 Scottish businesses and charities were celebrated on air during lockdown as part of STV’s Local Lifeline campaign, which the broadcaster introduced to shine a light on local heroes during the COVID-19 pandemic.   From football clubs delivering prescriptions and walking dogs, an engineering company donating face masks and a zoo bringing their experience online for kids to enjoy – the campaign has truly marked the community spirit across Scotland.
As the campaign comes to a close, some of these organisations are now featured thanking the public for their support during this period.
More than £900k of airtime on the broadcast channel was gifted, along with £40k of Video on Demand advertising on the STV Player.
At the beginning of lockdown, the broadcaster announced that it was doubling its Growth Fund to £20m and allocating money from this pot to organisations that were helping the most vulnerable in our communities. 
Many businesses and charities up and down the country have been working tirelessly to sustain their own organisations whilst looking after others, demonstrating huge resilience, innovation and kindness.  Here’s a small flavour of the goodness displayed across the country and celebrated on air and online: 
  • Eusebi’s restaurant in Glasgow donated meals to charity, Kindness
  • Jim Reid Vehicle Sales provided cars to NERV charity for vital NHS deliveries
  • Cake Mamma made more than 2000 homemade laundry bags for NHS scrubs
  • Barratt Developments Scotland donated over 2300 PPE items and 44 defibrillators to hospitals across Scotland
  • Barra Football Club helped offer free delivery services on prescriptions and essentials
  • Carron to Mumbai provided free meals to the NHS and elderly
  • Kirkjuvagr Gin Orkney donated hand sanitiser to Orkney RNLI
  • Bruntsfield Hotel Edinburgh offered free rooms to NHS staff
  • Clarity Mortgage Solutions offered free advice on mortgage holidays
As we enter phase 2 of lockdown, STV’s commercial team is turning its attention fully to helping SMEs across Scotland get back up and running with the help of the STV Growth Fund.
Of the Local Lifeline initiative, STV’s CEO Simon Pitts said: “In the 11 weeks the campaign has been live, we’ve celebrated 105 community business and charity heroes, all of whom have gone above and beyond to help others during this time of crisis.  They’d never normally access TV advertising but deserved the profile that our broadcast window and digital platform could provide, and we’ve been pleased to support them in the best way we can.”
“Scotland’s small business community is the beating heart of Scotland’s economy and we’re working closely with them to help kick start Scotland’s economy. Our Growth Fund – which offers affordable advertising options and was recently doubled to £20m - is available and we’re open for business.  We look forward to working closely with our business community as we all work our way through this crisis together.”
Media Contact: Kirstin Stevenson
Kirstin.stevenson@stv.tv / 07803970106