• Tournament reaches 3.6m on STV 
• Scotland v England scores STV’s highest peak audience at 1.94m 
• Denmark v England drives STV Player’s most-watched live event 

Euro 2020 has lifted spirits and broken hearts over the past month but the competition has captured the attention of a nation of football fans in Scotland, delivering record breaking viewing figures for Scottish broadcaster and streamer, STV and STV Player. 

Euro 2020 reached 3.6m people on the broadcast channel (World Cup 2018 was 3.5m); and the total streams for STV Player was 3.9m

  • Scotland’s much anticipated clash with England scored STV’s highest ever peak audience since records began in 2002 with a peak audience of 1.94m, beating the moment Coronation Street killer Richard Hillman confessed his crimes to wife Gail in 2003.  STV’s coverage of the match comfortably became STV’s most watched programme of the last decade and its best watched football match ever, with an average audience of 1.38m in Scotland, which was a 73% share of viewing. The match itself, from whistle to whistle, drew 1.77m and an 80% share.  
  • The day of the France v Switzerland and Croatia v Spain clashes on 28 June saw the STV Player deliver its best performing day ever with more than 1m streams to the service. 
  • STV’s coverage of the semi-final Denmark v England was STV Player’s most-watched live event since its launch in 2009, drawing in 494,000 streams. 
  • 60% of 16-34's in Scotland watched the tournament on STV. 
  • STV Player’s average number of streams per match was higher than the 2018 World Cup, Euro 2016 and 2014 World Cup combined.    

The performance of the Euros rounded off a strong first six months for STV, the best watched channel in Scotland, showing audience growth of 5% year on year.  

Despite the Scotland national team not progressing past the group stages, a higher percentage of Scots watched the Euros, with STV tracking on average 10 share points up on ITV Network.   

Bobby Hain, MD of Broadcast at STV, said: “Euro 2020 has lifted all our spirits with STV’s coverage reaching 3.6m people and, despite our national team exiting earlier than hoped, we’ve broken records for STV and STV Player with a nation of football fans tuning in to catch all of the action.” 


Media Contact: Kirstin Stevenson at kirstin.stevenson@stv.tv