- Businesses advocating inclusive growth are invited to get in touch with STV or nominate a business
- A judging panel will select four SMEs to receive £25k gifted airtime memberships
Diversity and Inclusion is a key priority across all parts of STV’s business and the wider Growth Fund. However, to help further drive inclusion across Scotland's business community, STV has ring-fenced £1m total – including the £100k gifted memberships - especially for businesses that champion diversity in Scotland. Such organisations might have strong D&I strategies in place; wish to develop a specific campaign around D&I; or may be entrepreneurs and business founders from under-represented groups.
STV is inviting businesses with a commitment to inclusive growth and who are keen to kickstart or invigorate their marketing campaigns to put themselves forward or nominate an SME for one of four £25k funded memberships. Interest should be noted via the STV Commercial website, www.stvgrowthfund.tv, by Friday 14 May and finalists will be invited to meet with a panel of judges to present their proposals in June. The judging panel is comprised of:
- Femi Otitoju is STV’s Diversity and Inclusion Advisor and is Managing Director of the Challenge Consultancy, which supports some of the UK's leading brands and organisations to develop inclusive practice.
- Barrington Reeves is the Creative Director and Founder of creative agency, Too Gallus; Co-Founder of Black Lives Matter Scotland; and is Founder of the Black Scottish Business Fund.
- Lee Beattie, Managing Partner of creative agency John Doe Group; and co-founder of the Bloody Big Brunch and virtual venue SocialEyes.
- Evelyn McDonald, CEO of Scottish EDGE, a competition aimed at identifying and supporting Scotland’s up-and-coming, innovative, high growth entrepreneurial talent.
Danielle Kelly, Director of Strategy and Sales Scotland at STV, said: “Diversity and Inclusion is a priority for us across our entire business - on air, in our own teams and with the partners we work with. The STV Growth Fund is more important than ever, as we all seek to drive economic recovery during this challenging time. These gifted memberships for businesses championing diversity are an important part of this initiative, and we look forward to engaging with businesses to hear their stories and help drive inclusive growth for our partners across Scotland."
It’s an easy process to take part and more information can be found at www.stvgrowthfund.tv.
The STV Growth Fund launched two years ago and is STV’s commitment to help drive the Scottish economy. To date, more than 500 deals have been done, including almost 200 SMEs who are new to television advertising. STV outlined its commitment to working with companies dedicated to inclusive growth in 2020 and are already engaged with multiple organisations on airtime campaigns.
Stephen Innes | email@example.com