STV today announced that a brand-new series of Celebrity Big Brother is coming to STV, STV Player, ITV1 and ITVX in 2024.

Produced by Initial (part of Banijay UK), the global television phenomenon - Big Brother - launched on its new home this autumn with 3.6m viewers across ITV1, STV, ITV2 and ITVX in a disruptive multi-channel takeover. Now, following the success of the debut series, a star-studded celebrity edition will air on STV and ITV1 next year.

Celebrity Big Brother will see a new cast of famous faces isolated from the outside world as they embark on the ultimate social experiment, taking up residence in the iconic Big Brother house.

Leaving luxury behind, the celebrities will take part in weekly nominations and tough tasks with cameras capturing their every move. Who will win the hearts of the nation, go all the way to the finish line and be crowned the winner?

The Celebrity Big Brother: Live Stream will also return to screens, airing seven nights a week on STV Player and ITVX, giving fans the opportunity to watch live footage into the small hours.

Celebrity Big Brother is commissioned for STV, STV Player, ITV1 and ITVX by Paul Mortimer, Director of Reality Commissioning & Acquisitions and Controller, ITV2 and ITVBe and Peter Tierney, Commissioning Editor. The return of Big Brother and Celebrity Big Brother was secured by leading entertainment and format producers Natalka Znak and Claire O’Donohoe for Initial (part of the Banijay Group), marking their first of many format deals for the business since they joined in 2022. Big Brother and Celebrity Big Brother are overseen by Initial’s Managing Director Katy Manley and Creative Director Tamsin Dodgson.