They’re the STV stars who make the wheels on the What’s On Scotland bus go round and round – and now, presenters Laura Boyd and Emma Cameron are set to appear on their very own Scottish Citylink buses travelling across the country as part of a major new sponsorship deal.
Laura and Emma – who have become a huge hit with viewers as hosts of STV’s weekly entertainment magazine programme, What’s On Scotland, since 2019 – will have their faces featured on two Citylink coaches in service from today. One of the vehicles will be the operator’s flagship coach used on the ‘Citylink 900’ route from Glasgow to Edinburgh.
Citylink, which runs an extensive network of long-distance express services throughout Scotland, has signed a new deal to become the official sponsor of What’s On Scotland, with Citylink sponsorship and advertising now appearing alongside the show on STV.
The fully-integrated partnership also includes sponsorship of What’s On Scotland on streaming service STV Player, as well as the unique bus wraps, which mark the first time Scottish Citylink has featured TV stars on the side of its coaches.
Laura and Emma took a break from filming yesterday (Thursday 18 May) to see the coaches for the very first time at STV’s studios in Pacific Quay, Glasgow. They’re currently midway through the current run of What’s On Scotland, which has seen them joined by the biggest names in showbiz every Friday night to discuss all things movies, music, theatre and telly.
Guests on the current series have included Chris Pine, Hugh Grant, Emma Thompson, Jack Whitehall, Nicola Benedetti, Andre Rieu and Olly Murs, and this Friday’s episode sees host Laura – who was also recently named Scottish Influencer of the Year – talk to Scottish musician Edwyn Collins about his long-awaited return to the stage.
Laura Boyd said: “Who’d have thought it? You wait forever for a bus with your face on the side, then two come along at once!”
Emma Cameron said: “We’re excited, but also mildly petrified, at the thought of our big faces travelling up and down the M8! Joking aside, it’s fantastic that even more people are going to learn about all the showbiz fun we have on What’s On Scotland, and hopefully join us each Friday on STV.”
Blockquote open We're really excited to have Scottish Citylink on board as our partner for What’s on Scotland in 2023. The show has become essential Friday night viewing and inspires viewers each week to get out there and enjoy all the cultural events taking place across Scotland. Citylink’s express coach transfers and extensive timetables help to connect the country, so there really couldn’t be a more perfect partner for our show.Kelly Thomson Partnerships Director at STV
Blockquote open We’re thrilled to be working with STV on this partnership – there are always so many fantastic events and shows happening across Scotland and our coach services can help people travel to them in an affordable and reliable way. We love the programme and hope people enjoy spotting Laura and Emma on our vehicles as they travel around the country. Blockquote closeSimone Smith Operations Director at Scottish Citylink
What’s On Scotland airs Fridays at 7pm on STV and STV Player.
Stephen Innes, STV – email@example.com
Nicola Campbell, Scottish Citylink – firstname.lastname@example.org